It’s easy to design a package based on the product, but doing the other way around is far more complicated.
An Italian customer asked us to produce a quick cooking cereal with particular features of density and volume.
The main issue was the inability to pack up the product because, due to the previous process, its volume increased, making the cereal unfit for the designed packaging.
According to the packaging capacity, Naturis modified with a natural process the product features in order for it to cook in the preset parameters, increasing its density but reducing the volume.