Convenience cuisine and the food habits of students

Today’s students live in a fast-paced world where time is a scarce resource. The latest Student Life Report 2024/2025 shows that convenience has become a decisive factor in their choices, particularly when it comes to food. Naturis perfectly responds to this growing need for quick, healthy, and effortless meals.

Students and convenience: a trend with impact

After the pandemic and the rising cost of living, student behavior has changed significantly. Where they used to cook at home more often, they now increasingly opt for quick and convenient meal options. According to the report:

• Convenience ranks third among the most important purchase motivations for students, right after affordability and quality.
• More than 58% of students order food at least once every two weeks purely to save time.
• Students lead busy lives: besides lectures and studying, they often have (part-time) jobs and social obligations, making cooking a lower priority.

How Naturis addresses this need

At Naturis, we understand that students need nutritious meals that are not only delicious but also easy and quick to prepare. Our ingredients perfectly align with this trend:

1. Ready-made meals: Healthy, balanced dishes that are ready in minutes without compromising on nutrition or taste.
2. Sustainable meal options: Many students value not only convenience but also ethical and environmentally friendly choices. Naturis offers organic and sustainable ingredients without unnecessary additives.
3. Flexible packaging and portions: Whether you need a quick snack or a full meal, Naturis provides various options tailored to students’ needs: ready meals , and dry mixes.

Naturis: convenience without compromise

Students do not want to compromise when it comes to convenience, health, and sustainability. Naturis proves that they don’t have to. With our innovative meal solutions, we support students in their busy lifestyles so they can focus on what truly matters.

Want to discover how Naturis can help you get a quick, healthy meal? Check out our range and experience the convenience yourself!