How Naturis’ Impulses fit in consumer trends of 2026

Naturis’ customers, especially in the ready-to-eat segment, quick commerce, and vegetarian segment have been asking for crunchy solutions for a while, and… their wish list is long: healthy, not fried, 100% plant-based, answering the demand for meat substitution, gluten-free, low in calories, maintaining crunchiness when soaked in milk or topped on salads. At Naturis, we made the impossible possible, and our famous Impulses’ line was born.

Free-from foods: informed consumers’ top choice

grains and vegetables

Foods bearing “free-from” claims are increasingly relevant to informed consumers, as they perceive the products to be closely tied to (good) health. Research from Mintel reveals that consumers buy free-from foods because they are seeking out more natural or less processed foods. In fact, 43% of consumers agree that free-from foods are healthier than foods without […]

Crunchy sorghum: the answer to customers’ needs

white sorghum grain

Introducing crunchy white sorghum, our newcomer in the Impulses range. Forget about popcorn and try this crunchy superfood as an appetizer, snack or food topping. This newcomer is available in its natural taste or flavoured with spices. This creates a lot of variety within the same product line. Excellent nutrient profile Our crunchy, white sorghum […]

Students want to eat healthily. They just don’t know how (yet).

friends eating hamburger

All over the world, students have a reputation for eating nothing but unhealthy instant meals and other fast food. However, recent studies show that this dodgy image is not necessarily valid. From intermittent fasting to going vegetarian or vegan, students are embracing healthier lifestyles.  There is another side to the story though…  Research shows positive […]

Ready to do more?

Naturis Newcomer: our Ready to Do line has been extended with instant versions of rice, cereals and pulses.

Extending the crunchy Impulses line!

We’re extending the crunchy Impulses line! Introducing crunchy oat, crunchy rye and crunchy buckweat, with the same long-lasting crunchiness you can count on.

Awareness is the impulse for change.

World Pulses Day February 10 was the World Pulses Day. A worldwide event of great environmental and nutritional significance proclaimed by the United Nations. An event that aims to create awareness about the most important issues of our time: nature’s resources, sustainable food production and food safety.World Pulses Day represented the opportunity to understand the […]

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